Social Media Marketing Becoming Pervasive Across Businesses

Through social media, you gain respect as a brand by just being present and talking to your audience.

Social media defines its interactivity, connectedness, and user-generated content.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. And, In today’s society, the use of social media has become a necessary daily activity. However it is a a valuable communication tool to share, create, and spread information.

Social media can influence consumer’s buying decisions through reviews, marketing tactics and advertising. Also, it impacts ability to communicate, form relationships, access and spread information.

Impact of Social Media Marketing

Social media has had an irreversible impact on our modern lives. However, It changed the way we work, learn and buy, and how we sell.

It is not a mere tool for entertainment or communication anymore. Social media & the internet, have now evolved as platforms for advertising and marketing.

Mastering social media skills can open up several career avenues for students. A strategic tool to carry out transactions of various kinds and magnitudes. From important personal announcements to business deals worth millions. However, It has opened many avenues for businesses and corporates. The new wave of social media marketing has become a 21st century skill.

Data Points

As per DataReportal, Social media users grew in India by 78% in 2021.
Social media platforms host 448 million Indians. In the other words, It allows advertisers to reach 448 million. It resulted in an exponential increase in the Social Media Marketing and Analytics industry.
According to Sprout Social, 81% of organizations use social media publishing/analytics tools. And, therefore 83% of marketers find it effective in reaching their goals and target audience.

Onset of Pandemic

Communication practices like public relations, corporate communications, etc. have evolved. They evolved to adjust themselves to this new digital age. The demand for social media strategists is on the rise. Corporates and businesses alike can reach and understand their target audience’s needs.
Social media and digital communication removes barrier between a brand and the target audience. It makes the interactions seamless.

Growth Social Media Marketing

As this field grows, new ways to exploit social media and its features are being explored.

As the new technologies are employed in the ever-growing field of digital communication. The scope of the industry is growing. To become an expert in this industry, one needs solid academic qualifications.

It makes your digital marketing easier.71% of consumers recommend a brand to others if they have a positive experience on social media.
Active social media users comprise 48.2% Baby Boomers, 77.5% Generation X and 90.4% Millennials.

Research shows that a user spends 2 hours and 22 minutes on his social media account every day messaging. For instance, Two million businesses today use Facebook advertising for promoting their products and services.

Importance of Social Media Marketing

Let’s now look into the importance of social media in business by analyzing its advantages.

  • Leverage Social Advertising
  • Boost Brand Awareness
  • Increase Inbound Traffic
  • Improve Search Engine Optimization
  • Increase Conversion Rates
  • Meet Your Customers
  • Enhance Brand Loyalty
Sharing Value-Oriented Content: There’s a reason why your followers are loyal to you. They’re looking for value, which you will have to deliver at all times by sharing quality content.


For the higher return on investment the professionals can give clarity in this domain. Mastering these skills can open up several avenues for students.
However, to become an expert in this industry, one needs academic qualifications. Colleges, institutes & universities offer various short term and long term programs.

Many colleges offer under graduate programs specialization in Social Media. However Diploma programs offered by Digital marketing institutes help individuals to grow their business. Shorterm courses offered by freelancers.

For most of the digital marketing courses, the eligibility is graduation in any field. However, the institute must be recognized by the government under AICTE, AIU, UGC, etc.

Though, some specialized courses are offered to only those who are professionals or interns. And, there is no age limit in learning.

To conclude the course of Digital Marketing will helps to prosper in a career. And, to find out more about the programs and specializations at please connect with Career Beacon and its mentors.

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