Plum appoints Disney Star’s Sasha Abraham as Head of Brand

Bengaluru, August 16, 2022 – Plum, an employee health insurance platform, announces the appointment of Sasha Abraham as its Head of Brand. Sasha comes with over 13 years of diverse experience in the US, UK and India, driving marketing efforts for brands like Betty Crocker and the NFL.  More recently, Sasha was the Marketing lead for Women’s Cricket and International Sports at Star Sports, focused on growing the profile of properties like the Premier League, Wimbledon, Women’s cricket, etc. in India.

At Plum, Sasha will be responsible for crafting the brand strategy, driving brand awareness and affinity, and spearheading thought leadership with the ultimate goal of being the most trusted and loved insurance and benefits brand in the world.

Abhishek Poddar, CEO & Co-Founder, Plum, said, “I am delighted and excited to welcome Sasha to Plum. I am confident that her vast experience and track record of shaping and delivering on marketing priorities will help Plum build a strong brand identity. Plum is on a positive growth trajectory, and Sasha’s brand marketing acumen will further boost our growth and drive deeper connections across diverse industries.”

Sasha Abraham, Head of Brand, Plum, said, “I strongly believe in the Plum philosophy that every team member and their family should have access to quality healthcare. I am highly energised by the team’s desire to create real impact and am excited to join Plum and help build the brand into something extraordinary.”

Sasha, through innovative communication and marketing strategies, will work towards fast-tracking the company’s goal of insuring 10 million people by 2025.

Plum has steadily expanded its leadership team over a year. It is constantly working to raise corporate awareness of new-age health coverage and team member wellness solutions by incorporating them first in its own workplace.

About Plum

Plum is an team member health insurance platform which provides health benefits to corporations. The company aims to accelerate the adoption of health insurance in India by making team member health insurance accessible, affordable, and usable for employees. It is re-imagining the health insurance stack and accelerating the penetration of health insurance in India to 100%. Plum aims to reach a milestone of 10mn lives insured by 2025. Tiger and Sequoia back plum and its customers include Unacademy, Meesho, Groww, Simpl, Epifi and 1500+ companies that think health-first.