strengthens leadership team with new Chief Technology Officer
2 mins read strengthens leadership team with new Chief Technology Officer

Ex-Flipkart techie Jatinder Alagh appointed as the CTO

India, 26th July 2023 —, India’s largest and only profitable grain commerce platform, continues to solidify its leadership team with the appointment of Jatinder Alagh as the new Chief Technology Officer (CTO). has been revolutionising the agriculture ecosystem through its digitally integrated model that offers over 650,000 farmers, 600 Farmer Producer Organisations (FPOs), and more than 10,000 other agri-stakeholders advisory solutions, farmgate-level storage, financing, and market linkages. It connects sellers and buyers of agriproduce across 21 states in India offering complete assurance on quantity, quality, and payments.

Prasanna Rao, Co-Founder & CEO, shared, “We are pleased to welcome Jatinder to our team as we work towards making agritech solutions affordable and accessible to the smallest of stakeholders through Arya. ag. We are confident that his extensive experience and strong engineering background will empower him to lead the tech team effectively as we build India’s most comprehensive integrated digital platform.

The appointment of Jatinder Alagh as the CTO comes at a crucial juncture in’s journey to enhance user experience, optimise processes and drive innovation for leveraging advanced technologies, furthering the organisational aim to empower all stakeholders in the ecosystem.

Agritech is an exciting space with immense potential. In my new role, I will strengthen’s position as a technology-led organisation and build teams to propel its growth as the country’s largest and most profitable Agritech. I look forward to working with the team and, more importantly, creating a tech environment that completely aligns with the business’ vision and mission,”shared Jatinder Alagh on his appointment.

Purple Quarter, a leading executive search firm, played a pivotal role in facilitating this strategic appointment.

ABOUT ARYA.AG, India’s largest and fastest-growing integrated grain commerce that eliminates the trust deficit in the grain commerce value chain through its disruptive integrated PAN India platform that delivers value to all stakeholders by enabling access to high-quality produce, products, and services. Powered by an exponentially growing layer of visibility and control currently stretching across 425 districts in 21 states, 11,000 warehouses and USD 2.5 billion of grain, offers the assurance of quality supply to buyers and on-time fair payment for their produce and allied services to sellers. It seamlessly embeds finance to maximise value for both sellers and buyers, and the platform facilitates over USD 700 Mn of finance annually. More at

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Ann Thomas for (India)
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Marcelo Azavedo
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